SERVICES
Explore the professional services I offer in AI and automation, project management, marketing and communication, business development, web and digital visibility, data and research, events and tourism, and translation and localization.
Available as independent assignments, ongoing professional support or part of broader development.
Remote · On-site · Hybrid
We can work remotely, on-site or through a hybrid arrangement, depending on the project’s needs.
On this page: Jump to service areas · Jump to ways to work together
Click a service area below to explore its services.
Expand a service for its scope, deliverables and project boundaries.
Assess opportunities, build workflows and integrate AI.
Plan projects and support their delivery.
Connect strategy, multimedia content and human stories through meaningful campaigns.
Assess business opportunities and development priorities.
Web, SEO & Digital Visibility →
Improve websites and visibility in search and AI answers.
Inform decisions through research and design data architecture for connected workflows and automation.
Events, Audiovisual & Tourism →
Plan and produce events, audiovisual projects and experiences; develop, organize and manage tourism services and operations.
Adapt communication across languages and markets.
Read about my approach and experience on the AI Integration page
Identify where AI can improve your work, then turn useful opportunities into practical workflows and systems.
Analyze how work is done, what information people need and where tasks, tools or decisions create friction. Identify useful AI applications, compare tools and design workflows, assistants or knowledge systems with human oversight. The work can extend through development, integration, testing, training and adoption.
Depending on your needs: an AI opportunity and integration plan; workflow and system designs; tool recommendations; developed or configured AI solutions; testing findings, practical documentation and adoption support.
For example, review a recurring activity with the people doing it, map its tasks and information, and identify useful improvements. We can then design and develop the chosen solution or extend the analysis across connected processes.
Advanced custom software engineering, specialist infrastructure and cybersecurity work may require separately contracted technical professionals. Access permissions, confidentiality and human approval points are agreed before implementation.
Design, develop and integrate AI assistants, agents and connected workflows for real work.
Develop assistants, agents and AI-supported workflows around your goals, information sources and existing tools. This includes prompt structures, knowledge organization, automation logic, human review, testing, documentation and improvements as needs evolve.
Working AI assistants or workflows; configured instructions and information sources; testing and quality findings; usage documentation; integration, training and ongoing refinement as agreed.
For example, build an assistant for a recurring task or connect several steps in a workflow, then test it with real material and refine it with users. A wider system or continuing development can also be commissioned.
Advanced custom connectors, enterprise infrastructure and specialist security engineering may involve separately contracted developers or IT specialists. Platform access, data permissions and maintenance responsibilities are agreed together.
Test and improve the quality, reliability and usability of AI tools, assistants, agents and workflows.
Evaluate AI tools and connected systems through real tasks, comparative tests and practical use. Review output quality, consistency, source accuracy, usability, limitations, failure points and human-review needs before adoption or during ongoing use.
Evaluation reports and documented findings; test results and examples of problems; analysis of consistency, reliability and limitations; prioritized improvements and recommendations for adoption or further development.
For example, review an assistant against representative tasks, compare tools for the same need or examine a workflow across several connected systems. Testing can continue as the systems change.
This is not security certification, a legal or regulatory audit, or specialist cybersecurity red teaming.
Read about my approach and experience on the Project Management page
Shape ideas, needs and opportunities into workable projects with a clear direction and practical plan.
Develop project concepts and implementation plans: needs, objectives, scope, tasks, resources, budgets, responsibilities, dependencies and schedules. Planning can cover new initiatives, existing projects, connected activities or a wider programme.
A project plan and supporting documents: project definition, work breakdown, timeline, resource and budget estimates, responsibilities, risks, decision points and monitoring criteria.
For example, turn an early idea into a project plan, organize a project that is already underway or plan a defined phase. We can also develop a wider programme or coordinate several related projects.
Carrying out and managing the planned work can also be commissioned, with delivery responsibilities and fees agreed separately from the planning assignment. Estimates dependent on third parties require validation.
Manage and deliver projects from initial organization through execution, coordination and completion.
Lead or support complete projects, connected initiatives or individual phases. Coordinate planning, budgets, teams, suppliers, stakeholders, communication, decisions, issues and quality, with the level of responsibility shaped around the work.
Delivery of the agreed work; a maintained project plan; coordinated people and activities; budget and milestone tracking; progress and decision documentation; completed outputs and handover or closure records.
For example, take responsibility for a project phase, resolve a coordination need or manage a complete project. Ongoing management across several activities is also possible.
Decision-making authority, spending approval, responsibilities and time commitment are agreed before work begins.
Read about my approach and experience on the Communications and Human Stories page and Multimedia Production page.
Develop clear messages, authentic human stories and coherent campaigns across media.
Develop and deliver communication strategies, narratives and campaigns for organizations, initiatives and ongoing communication. Connect positioning, audiences, channels and editorial direction with interviews, copywriting, presentations, social content and audiovisual or multimedia production.
Communication strategy and key narratives; editorial calendar; campaign coordination; completed content or multimedia materials within the agreed scope; relevant KPIs and available results.
For example, clarify a message, develop a human story, produce content or deliver a campaign. The work can also cover a wider communication strategy and ongoing editorial coordination.
Asset formats, production responsibilities and campaign duration are agreed together. Advertising spend, external production resources and specialist contributors are budgeted explicitly; ongoing channel management can form part of the assignment.
Plan and deliver email, CRM and press communication, from newsletters and audience engagement to media relations.
Plan and deliver email and CRM communication or press office and media relations work, independently or in combination. Cover audiences, newsletters, releases, pitches, interviews and campaigns. Coordinate platforms, journalist contacts and follow-up for individual announcements or ongoing programmes.
Communication plan; message content and press materials; audience and media research; campaign setup, pre-send checks and scheduling; outreach, follow-up and reporting; available performance indicators.
For example, prepare a newsletter or press release, organize an email sequence, support an event’s press activity or manage ongoing CRM communication and press office work.
Advanced integrations, databases, platform costs and paid placements are scoped separately. Responsibilities and duration are agreed. Editorial coverage, sales and conversions cannot be guaranteed.
Read about my approach and experience on the Project Management page
Identify and organize relevant growth, client, sponsorship and partnership opportunities.
Identify and develop business, client, sponsorship and partnership opportunities. Research relevant organizations, assess fit, shape proposals and support outreach, negotiations and relationship management according to your needs.
Opportunity research and development work; organization profiles and priorities; proposals or outreach materials; contacts and relationship follow-up where agreed; findings and recommendations for next actions.
For example, map potential partners, prepare a proposal or develop an opportunity already identified. Outreach and ongoing partnership development can also be commissioned.
Commercial authority, contact responsibilities and negotiation mandates are agreed together. Contracts, sponsorships and meetings depend on other parties and are not guaranteed.
Build a strategic roadmap for business improvement, digital development and AI integration.
Assess business needs, processes, information and digital systems across an organization or connected areas of work. Identify development opportunities, compare alternatives and connect business strategy with practical AI integration, implementation and adoption.
Business and AI development recommendations; a documented diagnosis; opportunity and readiness findings; a phased roadmap; resource and benefit estimates where supported by evidence; development and implementation support as agreed.
For example, examine an organization’s priorities, review connected processes or define an AI development roadmap. The work can begin directly as a wider assignment or follow an earlier collaboration.
Specialist legal audits, advanced software engineering and infrastructure or cybersecurity work require the relevant professionals. Implementation responsibilities, access and resources are agreed around the chosen actions.
Read about my approach and experience on the Multimedia Production page
Design, build and improve websites with clear content, intuitive navigation and user journeys that support enquiries, bookings and purchases.
Develop new websites or improve existing ones through architecture, design, content and publishing. Improve usability and customer journeys through analytics, feedback and research. Use different platforms and content management systems, with particular expertise in WordPress.
A new or improved website, pages and navigation; UX recommendations and implemented improvements; responsive and functional checks; publishing or maintenance support; change records and handover guidance.
For example, create a website, redesign pages or improve a booking or contact journey. Multilingual publishing, ongoing content support and refinement can be included.
Advanced programming, custom development, complex migrations, third-party system changes, representative user research and advanced analytics configuration require technical assessment and an agreed scope.
Improve search engine and AI-discovery visibility through website and content optimization, paid search advertising and review.
Implement SEO and content optimization, improve GEO/AEO and AI search visibility, and manage paid search advertising campaigns. Connect search intent, metadata, headings, internal links, information architecture and source clarity across markets and languages, with campaign management and analytics.
Visibility findings and implemented optimizations; improved content; paid search advertising setup and management where included; keyword priorities; change records, available performance indicators and next steps.
For example, review queries and optimize key pages, improve supporting content or manage paid search advertising. Optimization can cover different languages and markets.
Advertising spend, technical audits, link-building and large-platform work are scoped separately. Coverage, access and review depth are agreed. Rankings, AI citations and campaign outcomes cannot be guaranteed.
Organize information and design the data structures that make workflows and automation usable.
Design data structures and information flows across business processes, websites, CRM tools, spreadsheets, forms and knowledge sources. Define fields, relationships, metadata, validation and exchange rules to support usable systems, integration and automation.
Functional data architecture; source and data-flow maps; field definitions or reusable templates; validation and handover rules; an implementation brief for integration or automation. Configuration in compatible tools can be included when agreed.
For example, map a process and its data, organize information across a few tools or design the structure needed for an automation. Wider information architecture and compatible-tool configuration can also be commissioned.
Advanced data engineering, complex ETL pipelines, infrastructure administration, mass migrations and unassessed connectors are separate.
Research questions, markets and trends to support decisions, communication and practical action.
Carry out research and analysis on markets, audiences, competitors, technology, social questions and sustainability. Combine desk research, interviews or fieldwork around the questions, methods and depth the work requires.
A research report, article or briefing in the agreed format; structured evidence or comparisons; documented sources and methods; findings, limitations and practical implications.
For example, investigate a decision, compare competitors, explore a topic or prepare a research briefing. Wider studies, articles and continuing research support are also possible.
Methods, sampling, fieldwork and access to sources are agreed to fit the question and available resources. Large surveys, purchased data and specialist statistical work may require additional resources. Findings describe the evidence and its limitations.
Read about my approach and experience on the Events page, Multimedia Production page and Sustainable Tourism page.
Plan, organize, produce and direct events, experiences and audiovisual work from concept to delivery.
Develop and deliver events and audiovisual productions: concept, programme or script, budget, scheduling, teams, suppliers, partners, communication, logistics, production and post-production. Responsibility can cover a complete initiative, several connected activities or specialist support within a team.
Production, coordination and delivery work within the agreed responsibilities, including event realization or audiovisual production; completed events, experiences or media assets; programmes, scripts or storyboards as needed; schedules, budgets and production documentation.
For example, organize an event, produce audiovisual content, direct a complete initiative or take responsibility for a production phase. Ongoing production coordination is also possible.
Crew, equipment, venues, artists, suppliers, rights, travel and organizer responsibilities are agreed and budgeted separately. Full direction or hands-on production is available within an explicit mandate.
Develop, organize and run tourism services, visitor experiences and accommodation operations, from ideas to day-to-day delivery.
Work across tourism development and hands-on operations: destination identity, experience design, communication, reservations, guest services, suppliers and stakeholder coordination. Services can include property management and accommodation administration, using suitable management systems, with responsibilities and resources agreed around the establishment or initiative.
Depending on the assignment: developed tourism offers and visitor experiences; completed operational activities; reservations and guest-service coordination; accommodation administration; organized suppliers and teams; practical procedures, operating materials and performance reporting.
For example, organize a visitor experience, improve a reservations process, coordinate guest services or manage accommodation operations. We can also develop an initiative from the first idea and continue with its organization and day-to-day management.
Operational authority, staffing, availability, budgets, system access and responsibilities are agreed before work begins. Regulated or specialist functions are assigned to appropriately qualified providers; external costs and commitments need the agreed authorization.
Explore examples of multilingual adaptation and localization on the AI Workflow Design page.
Adapt professional content to its language, audience, context and communication purpose.
Translate and adapt professional, marketing, cultural and tourism content across texts, websites, presentations, publications and multimedia materials, primarily in Italian, Spanish and English. Match meaning, terminology, voice and audience across individual assignments or ongoing communication.
Translated and adapted texts; consistency and terminology review; a version ready for the agreed use.
For example, translate a presentation, adapt a campaign or prepare multilingual content for a website. Regular translation and editorial support can also be arranged.
Sworn, certified legal, specialist medical and regulated translations require appropriately accredited specialists.
Adapt digital content and interfaces for new languages and audiences.
Localize websites, digital interfaces and content systems: pages, navigation, buttons, forms, messages and reusable terminology. Connect language adaptation with cultural context, usability, publishing and consistency across languages.
Localized content; glossary or terminology guidance; consistency review; linguistic and usability issue log. CMS publication can be included.
For example, localize key pages, adapt an interface or prepare a complete multilingual website. Publication and continuing content updates can be included.
Code changes, internationalization frameworks, plugin incompatibilities and full automated translation infrastructure require a separate scope.
LET’S WORK TOGETHER
Choose the arrangement that fits your needs: a specific service, a double-outcome collaboration and/or a larger project.
A DEFINED SERVICE
A complete professional assignment with its own agreed scope and deliverables. Available as a one-off assignment or ongoing support.
TWO OUTCOMES
An initial collaboration with two outcomes included in the agreed scope and budget: the completed service and an assessment of business, process and AI opportunities.
Commission a broader assessment, consulting, structural improvements or AI design and integration directly. You can also agree a follow-on project once the initial service or collaboration is complete.
Remote · On-site · Hybrid
We can work remotely, on-site or through a hybrid arrangement, depending on the project’s needs.
Interested in a service or have a different need?
Tell me about the work you are doing, need to do or have in mind. Feel free to get in touch.