Cookie Policy
Last updated: 28th May 2026
This Cookie Policy explains how matteotrivelli.com uses cookies and similar technologies.
This policy should be read together with the Privacy Policy.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They allow the website to remember information about your visit, such as preferences, technical settings or interactions with the site.
Cookies may be placed directly by this website or by third-party services used on the website.
2. Types of cookies used on this website
This website may use the following types of cookies:
2.1 Necessary cookies
Necessary cookies are required for the website to function correctly. They may be used for:
page navigation;
security;
cookie consent management;
language preferences;
form functionality;
basic WordPress operation.
These cookies do not require consent when they are strictly necessary for the service requested by the user.
2.2 Preference cookies
Preference cookies allow the website to remember choices made by the user, such as language, display preferences or cookie settings.
2.3 Analytics cookies
Analytics cookies help understand how visitors use the website, which pages are visited, how long users stay on the site and how the website can be improved.
This website may use Google Analytics or similar tools.
Analytics cookies are only activated with the user’s consent, where consent is required.
2.4 Marketing cookies
Marketing cookies may be used to track visitors across websites, measure advertising performance, create audiences or show relevant ads.
At present:
Marketing cookies status:
This website may use marketing cookies related to Google Ads or other advertising tools, but only if the user gives consent through the cookie banner.
If Google Ads, remarketing or conversion tracking are activated, the specific tools and cookies will be listed in this policy.
3. Cookie consent
When visiting this website, users can:
accept non-essential cookies;
reject non-essential cookies;
configure cookie preferences.
Consent can be changed or withdrawn at any time through the cookie settings panel.
4. Cookies currently used
Necessary coockies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wp-wpml_current_language | WPML WP Plugin | Used to persist language | session |
| moove_gdpr_popup | GDPR Cookie WP Plugin | Used to persist coocie consent | 1 year |
Analytics cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Used to distinguish users | 1 year |
| _ga_28R58VNLPH | Google Analytics | Used to persist session state | 1 year |
Google Analytics cookies are only set after the user gives analytics consent. During the latest manual cookie check, only necessary cookies were observed before consent and after rejection. Analytics cookies should be confirmed again after final Google Tag Manager publication and Tag Assistant verification.
WordPress / website Necessary Website functionality: none
Google Ads Marketing Advertising / conversion tracking: This website does not currently use marketing or advertising cookies. If advertising, remarketing or conversion tracking tools are activated in the future, this section will be updated before those tools are used.
5. Google Analytics
This website may use Google Analytics to collect aggregated information about website use, such as:
number of visitors;
pages visited;
approximate geographic area;
device and browser information;
traffic sources;
interactions with website content.
Google Analytics cookies are used only if the user gives consent, where consent is required.
Current Google Analytics implementation: Google Analytics 4 is implemented through Google Tag Manager and controlled by the website cookie consent banner.
Google Analytics 4 active: Yes — Measurement ID: G-28R58VNLPH
Google Consent Mode v2 active: configured through GDPR Cookie Compliance and Google Tag Manager; final verification should be performed with Google Tag Assistant.
6. Google Ads and Consent Mode
If this website uses Google Ads, conversion tracking, remarketing or audience measurement, additional cookies or tags may be used.
Google Consent Mode allows Google tags to adjust their behaviour based on the visitor’s consent choices. Google’s current documentation for Consent Mode includes parameters for analytics storage, ad storage and additional advertising-related consent signals.
Google Ads status:
This website does not currently use Google Ads cookies. If Google Ads, conversion tracking or remarketing are activated in the future, this Cookie Policy will be updated and the relevant cookies will only be used where legally permitted and, where required, after user consent.
Remarketing status: no active
Conversion tracking status: no active
Consent Mode v2 status: no active
7. Third-party cookies
Some third-party services embedded on this website may set their own cookies. These may include:
Google services;
YouTube or Vimeo;
Google Maps;
newsletter tools;
scheduling tools;
social media embeds;
analytics or advertising services.
Currently active third-party services: Google analytics, Google Search console, Google Ads, Yotube.
8. Managing cookies through the browser
Users can also manage or delete cookies through their browser settings.
Most browsers allow users to:
delete cookies;
block cookies;
allow cookies only from selected websites;
block third-party cookies;
clear browsing data.
Disabling some cookies may affect the functionality of the website.
9. Updating this Cookie Policy
This Cookie Policy may be updated when:
new cookies are added;
analytics or advertising tools are changed;
Google Ads or Consent Mode is activated;
plugins or third-party services are modified;
legal requirements change.
The latest version will always be available on this page.